100,000 5-STARS

Our lip nourishing, non-toxic, vegan & cruelty-free natural lipstick formulas have received over 100,000 5-Star reviews on Ipsy. We are female founded & inspired by women who create.

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OUR COMMITMENT

CLEAN BEAUTY

We are committed to clean makeup formulas that are cruelty-free, vegan, and fragrance-free. Our non-toxic lipstick and natural lip gloss formulas never include parabens, Sulfates, Phthalates, BHA/BHT, Mineral Oil, Propylene Glycol, Polyethylene Glycol, Phenoxyethanol, Fragrance, Petrolatum, Vitamin A, retinoids,or retinoid derivatives.

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BEHIND THE SCENES

We believe makeup is a form of artistic expression and your choices shouldn’t be limited to uninspiring packaging & underperforming formulas if you go clean. So, we’ve created nourishing formulas that also look good on your vanity. 

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Our Muses #beamuse

THE COVERAGE

Lizzie No Belle en Argent

Meet Lizzie No

Photography:Anna Azarov Since releasing her debut album, “Hard Won,” in March 2017, the ethereally talented Lizzie No has won hearts and accolades ...

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Meet Jalena

Meet Jalena

Photography by Aurora Jimenez Jalena Keane-Lee is a social justice filmmaker and the spring 2018 Sally Burns Shenkman Woman Filmmaker Fellow. Based...

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