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FORBES: 4 Latinx Entrepreneurs Share How They Built Brands With The Support Of The Latinx Community

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"We want the Belle en Argent brand to evoke a sense of belonging,” shared Kelmon. “The beauty industry is changing. It is becoming less isolating, less about looking perfect, and more about being your authentic self. We not only want to be part of the inclusivity wave flowing through beauty, we want to be known as a company founded on these principles."


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